In a world where every business relies on connectivity, it’s easy to overlook its importance. We take for granted that our networks are there, functioning seamlessly, providing the bandwidth and access points necessary to keep operations running smoothly. However, with a large profusion of connectivity solutions saturating the market, it’s time to question: Are our current business connectivity services truly fit for purpose?
Navigating the buzzword
The use of the term “digital transformation” has become a buzzword, often misinterpreted and overused. But at its core, it’s about preparing businesses for the present and future, adapting to technological shifts, and prioritising security within network infrastructure. Why does this matter? Because, fundamentally, a business’s most valuable asset is its data. The fallout from a data breach can be major, both financially and operationally. Plus, there’s the hit to your reputation and the risk of losing customers. That’s why having strong, secure, and custom-built connectivity is absolutely crucial.
Does your business connectivity shoe still fit?
Think about it like this: just as you wouldn’t keep buying your child the same size shoes as they grow, businesses need to keep up with the changing connectivity needs as they expand. As technology advances and your customers’ network requirements evolve, it’s essential to adapt your approach accordingly. As a business, you can elevate your performance by optimising your portfolio of connectivity offerings to align with your customers’ expanding needs as their businesses grow. With legacy phone networks like PSTN (Public Telephone Switched Network) getting phased out and 3G networks shutting down, it’s crucial to stay on the ball. Just swapping out for more of the same doesn’t cut it anymore – you’ve got to think bigger. But there’s good news: the world of connectivity is evolving fast. We’ve got full fibre coming in hot, offering more speed, security, and less lag. Plus, there are all these new competitors shaking things up, offering innovative new solutions that fit your business like a glove.
Stepping into the future
As both a customer and a channel, why settle for a simple swap-out when it comes to connectivity? It’s crucial to assess not only how your organisation operates presently but also its future ambitions. The connectivity landscape is no longer dominated solely by big providers; disruptive alternative networks are entering the scene with unique approaches. At Daisy, we prioritise business-oriented connectivity from the outset, ensuring it meets the evolving needs of security and reliability.
While opting for business-grade solutions may entail a slightly higher initial investment, it pays dividends in the long term by safeguarding and empowering businesses to gain a competitive edge. As a business, optimising your portfolio of connectivity offerings not only supports your customers as their businesses grow but also empowers you to diversify your business offerings. What’s not to love?
Keeping Britain working
Knowing the ins and outs of contended versus uncontended business connectivity is crucial for finding the perfect fit. And with alternative networks teaming up more with the old guard, there’s a whole world of opportunities opening up for partners and resellers. It’s a chance to get involved and build infrastructure that fuels the vision of a faster Britain. By jumping on board and working hand in hand with local communities, businesses can ride the wave of connectivity to reach new heights. After all, we’re all about keeping Britain working and taking care of business, so let’s dive in together and make the most of this digital conquest.