We’ve transitioned into a new phase of integrating energy within Daisy Partner Business. While it may seem like a huge leap from the standard telecom services we provide, there’s a logical synergy in introducing energy. It empowers our partners to expand their reach and conversations with customers, broadening utility offerings in a market where telecom services are very much a commoditised product. So, here’s a quick taster of why energy is a force to be reckoned with.
Navigating market volatility
Being an energy reseller provides a genuine opportunity to boost revenue within a partner’s business whilst also providing a foundational platform for expanding into more complex telco solutions and over-the-top applications enabled by the transition to IP. But taking a step back as to why energy and why now? According to a BCG report, most major telcos have committed to reducing the energy needed per unit of traffic by about 70% by the end of this decade. It’s no secret that the energy market has been especially volatile over the last 24 months due to various socio-economic and political factors, leading to a period of instability. One intriguing by-product of this instability is the number of partners historically entrenched in the energy market who have begun exploring telecoms. They viewed it as a natural extension of their business. Essentially, we’ve reversed that trend, seeing energy as a natural extension of ours.
Bridging the power gap
It’s a really easy process to go to market, take our existing energy consumption, and find better prices. The partner community is ideal for this. The current market opportunity in energy is extensive, with parallels to telecoms. Many customers, engaged by our partners, already have trusted relationships through telecom services. Previously, these customers had legacy agreements and were overpaying for telecom services, similar to their current situation in the energy market. During the energy crisis, they were forced into fixed price agreements. Now that the market has stabilised and prices have dropped, customers are realising they are overpaying for their energy consumption. Research reveals that 51% of UK households have overpaid their energy by an average of £84.80, while 12% of customers have made overpayments in excess of £100. Action is needed, and we have the efficiency to manage it for our partners.
Generating the best deals
Customers prioritise finding the best deals, allowing us to expand service offerings for partners, enabling them to assess potential savings offsets. We’ve navigated an exploratory phase, delving into partnerships and market dynamics. Our aim was to determine synergies between product areas and gauge the potential opportunities. In a mere eight weeks, we’ve generated over £555,000 in commissionable value for our partners, demonstrating our ability to monetise these ventures for them. With revenues tight, this amount is significant, given current market conditions and squeezed margins.
Becoming an energy reseller partner
To help partners capture the clear and present opportunity within the energy sector Daisy has partnered with Fidelity Energy as an energy reseller. After a significant period of due diligence, the mix of commercial arrangements, cultural synergies and a market-leading portal, Daisy landed with Fidelity Energy as its exclusive partner of choice. Fidelity offers a broad-base view of the market drawn from all of the major providers, combined with a channel-focused approach which absolutely resonates with the Daisy Partner Business’ philosophy of ‘Taking Care of Business’ to enrichen our partners’ customer engagement and revenue opportunity.
To partner with Daisy and become an energy reseller get in touch today.