As the telecommunications landscape undergoes a profound transformation with the impending Public Switched Telephone Network (PSTN) Switch Off, businesses find themselves at a critical juncture. Amid the challenges and uncertainties, Daisy Partner Business is leading our partners through this transition.
Understanding the obvious threats from the PSTN Switch Off
The PSTN Switch Off discussion highlights a significant concern, specifically the lack of education at regulatory and government levels. While industry conversations are focused on the known risks of retiring the copper network, there is a notable absence of awareness about hidden threats. Critical components such as lift lines, alarms, and security systems, reliant on the retiring network, are often overlooked, and this lack of understanding poses a considerable risk to end users.
Another overlooked threat stems from providers opting for like-for-like migrations to navigate the Switch Off. This approach assumes that past solutions have a “nearest equivalent” on the new network. However, evolving needs and technological advancements in the last couple of years make this assumption risky, potentially resulting in businesses being left with subpar solutions that are not capable of supporting their current and future needs.
Seizing the golden opportunity
Among these challenges, there’s a frequently overlooked golden opportunity – conducting a comprehensive audit. By engaging in conversations with on-the-ground experts, businesses can evaluate all systems, technology, and processes. This creates the possibility for updates and upgrades that align precisely with specific needs and goals, transforming the PSTN Switch Off into a chance for optimisation.
Despite the uncertainties as we move towards the Switch Off, there’s an opportunity for businesses to embrace ‘new’ technology. Hosted Voice and cloud technology, while not entirely new concepts, are now squarely in the spotlight. Much like businesses requiring solutions such as Single Order Generic Ethernet Access (SoGEA), Fibre to the Premises (FTTP), and Ethernet as outdated options phase out, they can find assurance in the fact that these advanced services are readily available through our offerings to partners.
The power of reselling
As the PSTN Switch Off approaches, businesses can seize the opportunity to enhance their offering by reselling solutions like Hosted Voice, Broadband and dedicated Leased Lines. Additionally, exploring non-telecoms lines, such as alarms and lift lines, provides a strategic opening to delve into Internet of Things (IoT) solutions — a forward-thinking move to address evolving needs.
In conclusion, as the countdown to the PSTN Switch Off continues, businesses and partners alike are urged not only to adapt but to grab the hidden opportunities within the challenges with both hands. By staying informed, conducting thorough audits, and embracing innovative solutions, businesses can not only navigate the Switch Off seamlessly but also position themselves for a more robust and successful future.